Design is more than just making your brand or product look good. Design work can communicate to your clients that you know what you are doing, and that you do it well. As we said before, a well-designed business card goes a long way, and design also includes fresh website design, cohesive color palettes, and clear messaging. Here are some tips for making sure your brand and business have good design to back up your beautiful work.
Keep it Simple It’s important for your potential clients to know what products or services your businesses provide. Maybe coming up with a tagline that is on every page of your website, and on your Instagram page - this shows consistency in your messaging and your clients can quickly refer to who you are, and what you are about. Clear and concise messaging is key - you want your audience to know what you do in the most accessible terms as possible.
Visual Appeal Strong visuals can accomplish a connection to your audience quickly. This includes having a good color palette for your design, and avoiding stock photos or illustrations. Use the opportunity to connect with real artists in your community. This creates unique visuals for your brand while also uplifting and supporting local artists and creatives.
Show the People Behind the Brand While these tips go a long way, something irreplaceable for good design work connecting with your audience and sharing who you are. Consider sharing positive news, like meeting an important benchmark for your business, a funny meme, or a new creative project you are working on that you are excited about. These stories create a memory for not only your business but also for your audience.
Have a Website! While Instagram and Facebook are key platforms in building your brand and identity, having a website is vital. Websites can showcase your unique work, and your audience can get a sense of who you are and where you are going. Consider writing a short bio, or a section on your website detailing press coverage. Websites can also be used as your own portfolio. Websites should include all of the other tips above, too - maintain clarity and consistency, have a good color palette, and show the humans that make the work happen! Share your favorite design projects, and be sure to link to your other social media and other ways people can contact you.
Design work for your business is not only an excellent way to create an authentic feel for your work, but it is also an excellent opportunity to connect with other artists and creatives. Businesses should make it a habit to prioritize simple and unique design work to push projects forward.
Need to connect with a design team? We offer graphic design, branding, and web design to help share your story in the most beautiful way possible.