In the age of social media, some forms of communication appear old fashioned - mail is reserved for save-the-dates or thank you cards, and Instagram has become the place for finding one’s brand or identity. Despite moving our communication online, many people still utilize business cards for making new contacts and forming a solid list of clientele. Here are five reasons business cards are important for entrepreneurs and professionals.
1. Business Cards are Personal
While business cards have important information such as your name and contact information, business cards also show potential clients your style and what your company is about. Show your personality and what your business cares about - many of our clients who make products using recycled materials love our Kraft business cards, and we love it when creatives such as stylists and artists use foil on their business cards. Use your business card to show who you are and why your business shines.
2. Business Cards Make You Look Organized and Professional
Make a great first impression by handing your business card to a potential business partner, client, or acquaintance. Sharing your business card shows that you are excited to get to work and you are passionate about your brand and your identity.
3. Business Cards are Accessible
While Instagram and Facebook are crucial for getting your brand out there; business cards are easy. You can share a business card when you shake hands with someone, and you can take a stack of cards with you to a conference. Also, business cards always work, regardless of WiFi connection!
4. Business Cards Are a Physical Reminder
It’s easy to forget about a person you added on Facebook or LinkedIn and you never connect with them again. Social media can make it harder to sift through potential clients; and business cards are vital for a meet-and-greet. Business cards may also spark a memory of how you met, where, the conference topic, and other important details that separates you from others.
5. Creative Business Cards Will Circulate
When someone comes across a business card design that is thoughtful, unique, or well-designed, it is more likely to be shared. While a LinkedIn or Facebook invitation may be ignored; a creative, well-designed business card will leave a lasting impression that online communication cannot do.
While it is easy to think business cards are a thing of the past, it’s important to remember why in-person communication and physical media is just as important as social media. We hope this encourages you to order business cards and think about how business cards can elevate your brand!
We love our clients, and what we love even more is when our clients share their process. We love providing that extra sparkle, shine, and gloss that makes your work stand out, and we also love building community with our clients and their hustles. We want to introduce you to some of our amazing clients, so please check out the work of Amanda Shoemaker from Saved In the Stitch of Time!
I began sewing nearly a decade ago when a friend brought home a machine destined for the landfill. I've combined my love of thrift stores and individual style to create a refashioned clothing line. Creating new pieces using upcycled materials in a fight against fast fashion is my passion. Alterations, mending and custom work is what helps push my business further. I am set up a local farmer's market and offer on the spot services.
I used Tower Press for a majority of my marketing; banners, stickers, business cards. I love supporting an independent business run by hard-working women!
You can find more of Amanda's work on Facebook & Instagram: @savedinthestitchoftime
We know things like custom enamel pins, foil business cards, and holographic stickers can be a big investment. As a small business ourselves, maintaining cash flow while making sure you're able to get the goods and services you need can be, well, a headache!
We're excited to now offer Quadpay, a service that lets you split your payments into 4 different installments. This is available on any custom printing or small business coaching service $35 and over.
During the checkout process, click the Quadpay option and you'll be directed to complete the transaction. Easy! We're so excited to be able to offer this service and hope it makes those bigger purchases a little easier!
While some may call it a Hot Girl Summer, we're ready to call it a Boss Babe Summer too. In the season of outdoor markets, pop ups, and a buzz of online sales, we know you need to make the most of your money. We've listed our top services that you can mark up and resell either to wholesale or direct to customers.
1. Enamel Pins
Average price per unit: $1.00-$3.00 Suggested retail price: $10-$12
Nothing is cooler than seeing your design or logo in enamel pin form (besides maybe randomly meeting Keanu Reeves?). Enamel pins are also durable and because they're meant to be worn, you get a lot of marketing value out of them. We offer so many fun extras to help make custom enamel pins one-of-a-kind -- glitter, glow in the dark, chains, and personalized backings are all at your fingertips!
Give custom enamel pins a go, order them in a variety of sizes and finishes and let's keep that #pingamestrong!
2. Embroidered Patches
Average price per unit: $1.50-$3.50 Suggested retail price: $10-$13
In the same way that enamel pins are made to be worn by your customers, the same is true for custom embroidered patches. Utilize up to 9 different colors in your patch design, we have an endless array of thread colors to choose from to best match your killer designs. All custom patches come with an iron-on backing for easy application to bags and apparel.
All premium custom patches are quoted via our online form.
3. Art Prints
Average price per unit: $2.00 - $4.75 Suggested retail price: $20 - $30
If you're an artist of any medium, our custom art prints are a perfect way to resell your designs in a cost-effective way. We offer a paper stock that is both eco-friendly and premium quality, and in two different colors (white and natural). Choose from a variety of sizes, and most orders ship same day or next day. All custom art prints are printed on a beautiful, textured stock making each print truly one of a kind.
Average price per unit: $.70 - $1.40 Suggested retail price: $2 - $4
As an added bonus, we do not charge extra for custom die cut shapes!
5. Tote Bags
Average price per unit: $5.00-$6.00 Suggested retail price: $15 - $20
Screen printed tote bags (also known as reusable grocery bags) are another great item you can have made with Tower Press and resell to your customer base. Add them to your online shop or sell at summer pop ups! These bags make great shoppers and are guaranteed to be used time and time again by your customers.
Ready to add these custom items to your arsenal? Use the code BOSS to save 10%!
Something we have wanted to do for a long time is make our social channels more about community and y’all! Product shots (and our hands in them) are super fun, but at the end of the day this business was built on collaborative magic. So we’re starting #TPbehindthebrand on Instagram (and will repost here) to introduce you to our amazing clients and their stories. Read below to meet Chandlyr Jackson of Freckled Fuchsia.
I first started Freckled Fuchsia as an outlet for myself to get back into regularly illustrating again, and getting over the fear of sharing my work publicly via Instagram. I was working as a UX Designer at a small company for a few years and found myself behind a screen all the time. I realized that I needed a hands-on and screen-free creative hobby back in my life.
For months, I got back into my drawing groove and practiced consistently, waking up early to squeeze in drawing time in the morning before work, or staying up late to brainstorm new ideas. The more involved my re-discovered hobby had become, the more seriously I took my work by trying out my first artists’ market, and opening up an online shop for my art prints about 8 months ago. Around that time, I decided to take the leap to pursue Freckled Fuchsia full-time because I truly believed in it’s potential. The more confident I felt in myself, the more I realized how much I wanted to develop my own brand, maintain control over who I work with, and have power over how my brand will evolve over time. I’m very self-motivated and thrive independently, so it just felt like the right move.
Since then, I’ve grown my skill set by incorporating more block-printing and textile work because I personally see the value in maintaining a healthy balance of hand craft as well as digital design work for myself. I discovered Tower Press through Native Bear last summer, and was excited to learn that they were also a new company that had only launched a few months prior to when I found them. I used them to order my first batch of 5 art prints (woo!), and have been using their print services for my art ever since. I absolutely love that the card stock is 100% recycled, and I’m obsessed with the texture. I love supporting Tower Press because they work incredibly hard, they’re transparent and I’m always looking to grow my network of companies that share the same environmental and social values as I do.
Follow along on Chandlyr's journey viaInstagram. We've been so thrilled to work with her on customart printsandkraft labels. Browse our website for tons of custom printing and design options, we look forward to featuring YOU next!
Foil printing is one of our most popular services for business cards and postcards. With so many colors and add-ons available, it's a great way to add some creative flair to your branding (and hellooooo did you see our new colors?). But also, what the heck are we talking about when we say we need separate foil files?
We know not everyone is a graphic designer, and sometimes setting up files for printing can be super confusing. This quick guide creates a visual for setting up files for foil printing properly.
Depending on how many sides you want your foil to print, we will either need 3 files, or 4 files: one file for both your front and back, and a file that notes what you want foil stamped.
Make sure the elements you want foil stamped are taken out of your front and back files completely. These need to be on separate files, and in 100% K (black).
Upload or email your files as hi-res PDFs, and the end result will be beautiful, premium quality foil stamped cards. We went with the holographic for ours!
If you need help with set up, our team is always willing to help. Email us with your request and our design team will work with you on getting the elements you need to create stellar cards.
Our team recently handpicked some brand new foil colors -- available on premium foil business cards and die cut business cards. We know how important creativity and standing out is, and these are designed to do just that! Create some beautiful, cosmic business cards that will wow 'em. After all, your business card is an extension of yourself.
- Are you looking for a part-time job for a creative, women-owned company?
- Are you a customer service ninja?
- Are you highly organized and thrive in a fast-paced environment?
Tower Press is currently hiring part-time customer service reps for our Decatur, Georgia location. It's a very exciting time for growth in our company! We now service all 50 states and five different countries. As we expand our reach, we need to expand our team! This is an opportunity for the right candidate to make a meaningful contribution to building a fast-growing, creative start-up.
If interested, please make sure you read the below very carefully.
What you'll be doing:
- Working directly with clients 3-4 days a week (weekdays only), from 10am to 3pm at our Decatur, GA location
- This includes answering phones, processing orders, and in-person consultations and communication
- Overseeing print projects from start to finish. Prepping files, sending them to press, quality control, and packaging orders
Give yourself some extra branding opportunities with enamel pin backing cards! These are available as an add on to your custom pin orders, or by themselves. Printed on a 16pt matte card stock in a variety of sizes, this is a great way to get more creative with your packaging. Foil and die cut options are available upon request.
You can also add your info to the back of enamel pins themselves! We offer two options: embossed or laser printed. Most clients use this service to add their social media handle or website. We offer so many unique options for custom enamel pins that it's no wonder they are our most popular service! Plus, they're so fun to make :)