In the age of social media, some forms of communication appear old fashioned - mail is reserved for save-the-dates or thank you cards, and Instagram has become the place for finding one’s brand or identity. Despite moving our communication online, many people still utilize business cards for making new contacts and forming a solid list of clientele. Here are five reasons business cards are important for entrepreneurs and professionals.
1. Business Cards are Personal
While business cards have important information such as your name and contact information, business cards also show potential clients your style and what your company is about. Show your personality and what your business cares about - many of our clients who make products using recycled materials love our Kraft business cards, and we love it when creatives such as stylists and artists use foil on their business cards. Use your business card to show who you are and why your business shines.
2. Business Cards Make You Look Organized and Professional
Make a great first impression by handing your business card to a potential business partner, client, or acquaintance. Sharing your business card shows that you are excited to get to work and you are passionate about your brand and your identity.
3. Business Cards are Accessible
While Instagram and Facebook are crucial for getting your brand out there; business cards are easy. You can share a business card when you shake hands with someone, and you can take a stack of cards with you to a conference. Also, business cards always work, regardless of WiFi connection!
4. Business Cards Are a Physical Reminder
It’s easy to forget about a person you added on Facebook or LinkedIn and you never connect with them again. Social media can make it harder to sift through potential clients; and business cards are vital for a meet-and-greet. Business cards may also spark a memory of how you met, where, the conference topic, and other important details that separates you from others.
5. Creative Business Cards Will Circulate
When someone comes across a business card design that is thoughtful, unique, or well-designed, it is more likely to be shared. While a LinkedIn or Facebook invitation may be ignored; a creative, well-designed business card will leave a lasting impression that online communication cannot do.
While it is easy to think business cards are a thing of the past, it’s important to remember why in-person communication and physical media is just as important as social media. We hope this encourages you to order business cards and think about how business cards can elevate your brand!