Written By Susannah Caviness - May 25 2020
How have I been staying productive during a pandemic? You all, of course!
As a creative entrepreneur, I'm always thinking about the next project or next endeavor. My head is often so full of ideas, it can be hard to reign them all in! But, with the shit-show that has been this year I felt called to help those who are in the start-up phases of their businesses, or just dreaming of scaling their side hustle.
Now, I have made A LOT of mistakes in running a business. I've made errors I can't take back, worked with creative partners who didn't meet expectations, and made some iffy financial choices. Mistakes are just lessons, right? There's no such thing as a perfect business owner. As someone who has built her business from the ground up, I have some great insight on how to overcome worse than 2020, land your dream clients, and have a renewed understanding of "DIY Marketing." You can do this!
I'm not a yogi (have been to one yoga class in my 33 years on this Earth), definitely not a self-help guru, and I'm not super polished on social media. What I am: a bootstrapped marketing baddie, an ambitious double Taurus, and a creative coach who's in your corner. I'm passionate about helping small businesses navigate the chaos and find their footing. Things you'll learn:
- Create a marketing plan that fits your budget
- Understand who your clients are, and how to land more of them
- Feedback on your commerce platforms (Shopify, Squarespace, Etsy, etc) and how to formulate them so they work better for you
- How to be your own Publicist
- How to pitch to stores for wholesale
- Creating Brand Identity and Brand Awareness
- Time management to fight burnout
Want to learn more? You can book a complimentary discovery call with me or book a coaching session online.
